Background

This mobile-ticketing-design was one of my design projects during the Google UX/IU Certificate course.

It help to reinforce my understanding and practice of design thinking in developing a valuable product. I learnt a lot in the process and I achieved the below.

• Users research: I conducted primary search and interviews to understand the users’ needs. And I distiled the outcome into the problem statement.
• Solution: I profer solution to the problem statement through brainstorming.
• Wireframing: I carried out both paper and digital wireframing to give expression to the proferred solution to the problem statement.
• Usabilities study: I conducted usability to test if the product meet users needs, and to identify painpoints.
• Mockup and prototype: I did a high-fidelity design of the mobile ticketing app and prototype.

Understanding the problem

I conducted primary research and interviews to uncover the painpoints users have in trying to book movie and refreshment.

My research revealed that:

• Users want to know the best way to find their desired movie on the app
• Users were confused about where to create account.
• Users want to be able to download their ticket

Gathering Insights

During the research, I was able to identified two users groups. I created a persona each for the groups to understand their frustrations and goals. I also created mapping of user journey for each of users groups to have an understanding of the users expectation of steps to take to achieve their needs.

Validating the designs

In preparation for conducting a usability study, I developed a script that included tasks, such as asking perticipants to search for a movie, to book a movie, to book a refeshment, down movie ticet and many more.

I studied the recorded test sessions, which enabled me to come up with observations that provided insights for improving the mobile ticketing app.