Background

The register-to-vote app was my design for social project as part of the Google UX/IU Certificate course.

It help to reinforce my understanding and practice of design thinking in developing a valuable product. I learnt a lot and I achieved the below.

• Users research: I conduct primary search and interviews to understand the users’ needs. And I distiled the outcome into the problem statement.
• Solution: I profer solution to the problem statement through brainstorming.
• Wireframing: I carried out both paper and digital wireframing to give expression to the proferred solution to the problem statement.
• Usabilities study: I conducted usability to test if the product meet users needs, and to identify painpoints.
• Mockup and prototype: I did a high-fidelity design of the mobile ticketing app and prototype.

Understanding the problem

I conducted primary research and interviews to uncover the painpoints users have in trying to register to vote and moving their existing record to a new address.

My research revealed that:

• Most user want to know the nearest registration centre.
• Most user want to know the nearest polling station.
• Most the eligible voters, want to know the registration process and requirement.
• Most existing users who have changed address what to know the process and requirement for change of polling unit.

Gathering Insights

During the research, I was able to identified two users groups. I created a persona each for the groups to understand their frustrations and goals. I also created mapping of user journey for each of users groups to have an understanding of the users expectation of steps to take to achieve their needs.

Validating the designs

In preparation for conducting a usability study, I developed a script that included tasks, such as asking perticipants to search for nearest registration centre, search for nearest polling station, and to access and download registration guides document. The test sessions were unmoderated, but recorded for later analysis.

I studied the recorded test sessions, which enabled me to come up with observations that provided insights for improving the mobile ticketing app.

Takeaway

This project brought to open the pains elligible voters were going through in order to excercise their civic duty, which are due to inadequate information.